Executive coaching for leaders, managers and business owners
Space to think. Confidence to lead.
Work through the decisions, conversations and challenges that come with responsibility. One-to-one coaching with Simon Dyer gives you time to step back, explore your options and choose a practical way forward.
Virtual sessions, shaped around your goals. Arrangements and fees agreed before you commit.

Qualified executive coach · Leadership and operations background
How do you turn learning into action?
The Plutus Learning Habits Profile helps you reflect on what you’ve actually been doing to develop—not just what you intend to do.
Choose a work-related goal, answer 36 questions about the past six weeks, and explore a visual summary across six areas. Then use the reflection prompts to choose one useful experiment.
Allow around 10–15 minutes for the questions, plus time to reflect. Automatic scoring, a results chart and a downloadable PDF. No account required.
Six habits to reflect on
- 01Planning learning
- 02Spacing practice
- 03Checking understanding
- 04Using feedback
- 05Reviewing and adjusting
- 06Applying learning at work
A research-informed coaching reflection tool—not a validated psychological assessment or a fixed learning-style test. You can explore it independently or bring your reflections to coaching.
Answers aren’t saved automatically. Use the tool’s Print / Save as PDF button to keep your results.
What would you like to work through?
You don’t need a perfectly formed goal. You might be facing a specific challenge, moving into a different role or wanting to be more deliberate about how you lead.
Leading with confidence
Explore your approach to a bigger role, delegation or difficult decisions.
A useful starting question:
What needs to change in how I lead?
Conversations that matter
Prepare for a challenging discussion, work through a relationship or consider your impact on others.
A useful starting question:
What am I avoiding saying, and why?
Priorities and next steps
Step back from competing demands, think about boundaries or explore a change in direction.
A useful starting question:
Where do I want to put my time and energy?
Coaching is available to people across sectors. You don’t need a connection with cryptocurrency or digital assets to work with Plutus.
Simon Dyer
A qualified executive coach with first-hand experience of leading people and operations.
I bring more than 25 years’ experience in financial services, including senior operational leadership at Nationwide Building Society and leading its Nationwide NOW video banking channel.
That experience helps me understand the demands behind a leadership role: balancing people, decisions, service and change. Your circumstances and priorities remain the starting point for our work.
I’ll listen carefully, ask questions and challenge your thinking where it’s useful. You set the agenda, and we work together on what comes next.
Simon Dyer · Coaching approach
My style is straightforward and collaborative. We’ll explore different perspectives, recognise what’s within your influence and identify steps you’re willing to take.
If drawing on my experience would be helpful, we can agree when to bring mentoring into the conversation. You remain responsible for your decisions.
A clear purpose, with room to explore
Talk about what you need
Send a brief outline of what brings you to coaching. We’ll discuss your priorities, whether the approach is a good fit, and the arrangements and fees before you commit.
Set up the relationship
Agree your goals, expectations, session length and frequency. We’ll discuss confidentiality and, where an employer is involved, any reporting arrangements.
Reflect, act and review
Use virtual sessions to explore your thinking and choose practical next steps. Between sessions, try what you’ve agreed and bring back what happened so we can review it together.
The Learning Habits Profile is an optional starting point. You don’t have to complete a questionnaire to enquire or begin coaching.
Executive coaching: your questions
Who is executive coaching for?
Leaders, managers and business owners who want space to think, constructive challenge and support with their development. You don’t need to hold a senior executive title or be facing a crisis.
Are sessions online, and where are you based?
I’m based in Bournemouth, Dorset, and offer virtual one-to-one coaching to clients across the UK. We’ll agree practical arrangements before starting.
How many sessions will I need, and what does it cost?
That depends on your goals and the support you’re looking for. We’ll discuss session length, frequency and fees before you commit, then review progress and the usefulness of the coaching together.
Can my employer arrange or pay for coaching?
Yes. We’ll agree the purpose of the coaching and clarify what, if anything, will be shared with your employer. Those arrangements are discussed before sessions begin.
Are coaching conversations confidential?
Confidentiality and its limits are set out in the coaching agreement. We’ll discuss these at the outset, including any agreed employer reporting and circumstances where disclosure may be necessary.
What’s the difference between coaching and mentoring?
In coaching, we explore your thinking, options and decisions through questions and reflection. Mentoring draws more directly on relevant experience and suggestions. If both would be useful, we’ll agree when we’re using each approach.
Does the Learning Habits Profile tell me my learning style?
No. It explores how often you report using particular learning behaviours in a recent work context. It is a research-informed reflection tool, not a validated psychological assessment, and it does not identify a fixed learning style or measure your ability.
Let’s start with what’s on your mind
Tell me a little about your role and what you’d like to work through. If you’re enquiring for someone else, let me know what support you’re looking for.
Prefer to reflect first? Explore the Plutus Learning Habits Profile.